I don't have a website.

You’d be surprised how often we hear this... and how often we get calls from these people three months later when it didn’t work quite like they had imagined.
Then it’s back to square one.

You wouldn’t let your babysitter do heart surgery on you just because she’s taking an anatomy course in high school, would you? Gosh we hope not! It is best to hire an expert to get the job done right.

Here’s some free advice, peppered with a little bias from years of experience of dealing with frustrated do-it-yourselfers...call us first. We’ll show you how your website can be one of the most important investments you can make for you business, and instead of just another expense, it can actually become a huge moneymaker for you. That is, of course, if it is built correctly with results in mind and a clear marketing strategy as the blueprint for success. Chances are, you are not going to get this from your cousin’s neighbor’s kid. But if you do, let us know. We could always use a sharp young intern, and we’d like to interview him.

When it comes to cool features on the web, the sky is the limit. We can incorporate all sorts of fancy items like live chat, shopping carts, video…and the list goes on. It is easy to get carried away and add features simply for the cool factor alone. We recommend focusing on your marketing goals first, and then we can help you determine which features will be beneficial in reaching those goals.

Since the online world is evolving at lightning speed, the web dev team at Produce Results works hard to keep up with the latest trends and stay ahead of the curve. Our tech gurus can advise you of the pros and cons of incorporating the best web technology into your site.

Throughout the design process, we check in with you to get your thumbs up on style, layout, colors, and images before we move on to the next step. We do this to ensure that you are on board with how the design is coming along before we go too far in one direction. We believe in a collaborative environment, and since no one knows your company better than you, we want your input! Our design process begins with a very thorough creative brief where we get to know you, and we address your goals. We will work with you to create a design that fits your company’s brand, looks professional, and generates results that correlate to increased revenue. While there is more to web design than just aesthetics, our creative team puts great focus into designing websites that we are proud to display in our portfolio and will make you proud to call your own.

Yes, you need it! Hosting is what allows your site to be continuously visible to your customers. Many people don't quite understand what hosting is, so we like to think of it like this - Your website is like the advertisement you saw on that billboard on your way to work this morning. Hosting is like the space the advertiser rented so you and everyone else on the road could see that billboard. Just like the advertiser expects the billboard company to maintain that space and make sure it is free from graffiti and safe from the elements... our hosting maintains your website. We have a full support crew to eliminate downtime and technical difficulties so your website can be online and functioning properly at all times.

We have a very comprehensive process that we follow to make sure that your website turns out pixel perfect before it goes online for the whole world to see it. Here is a general overview of what to expect…

Creative Brief
We start out with an in-depth creative brief. This is where you meet with the Produce Results team over donuts and coffee to answer a bunch of questions about your business and your goals. We laugh a lot, consume way too many calories and caffeine, and get to know you and your company a little better by the end of the meeting.

Market Research & Sitemap
If you are interested in Search Engine Optimization to help increase traffic to your website, we will do an intensive keyword study to determine the most active and profitable terms to target. We take this information, coupled with market research, and develop a sitemap that gives an outline of the pages we will include. You will have an opportunity to review and approve the keyword list and the sitemap before we move on to the next phase in the process.

Wireframe & Mockup
The sitemap is handed over to our creative team, who has already been dreaming up ways to make your new website look great and outperform the competition. Our creative team will create a wireframe, which is a blueprint for the new design…except we make it in black, so you might want to call it a blackprint. It shows placement of text, images, navigation structure, and any specific components the home page will include. Once you give your John Hancock on the wireframe, we break out our artist berets and take it to the drawing table to bring it to life. This is when you really see the design start to take shape.

Content & Sub Pages
Now that the home page is complete, we can get to the guts of your website. We will begin writing content and laying out the content within the sub pages.

Again, you will get the opportunity to sign off on the content or request changes before we move on. There are many times during the web design process when we will ask for your signature to give approval, and you may feel like you are at a mortgage closing. Your input is important to us, and we want to make sure we get it right before taking a step forward.

Development
Development is when our left-brainers take over. Our web development team will build code for the site, based on the final concepts from creative, approved content, and the keyword specifications. After a few weeks of non-stop programming, and several Mountain Dew can pyramids later, the site will be ready for Beta testing. A few minor tweaks here and there, and your site can go up and be seen by millions.

Search Engine Optimization
This is the part of the process where that beautiful website we just designed for you really becomes an effective marketing tool. After your site goes live, we can begin tracking the analytics so we can evaluate its performance make any changes necessary. This is also the point where we start the backlinking process to help boost your search engine rankings. A backlink is really just what it sounds like - a "link" that goes "back" to your website...kind of like a referral. The more relevant and important the person (or website) giving the referral, the more weight it has with search engines. Backlinking enhances the organic listings on search engines like Google, Yahoo and Bing, which in turn increases traffic to your website.

We will ask you to provide a few things to help us get started like logos, photos, and any copy you are using in other marketing materials that you want to mirror. Then we take what you’ve given us and swirl it all up with our creative juice to make it polished and professional. Our writers understand how to create content specifically for the web. There is a delicate balance to writing content that will send the appropriate message to your audience, be informative, and boost search engine results all at the same time.

The average website is built in 60-90 days, but there are a million and one factors that can affect how quickly this happens. The number of pages, complexity of programming, and speed of interaction with the you all come into play when trying to meet a deadline. The faster you respond to approvals and requests, the faster we can get your website done.

We understand that you may have updates you want to make to keep your website's content fresh and current. We offer you an online support system to make submitting your requests easy and turnaround time fast!

What used to be a big expense has just become your biggest moneymaker. We love beautiful design, but our ultimate focus in web design is getting you results that pay off with dollar signs. We can work with your budget to figure out how to achieve your online marketing goals for your business. Contact us for a custom quote.