Great Email Marketing: Starts with a Good List

If you have every attempted a direct mail campaign you know how important a good list is the the campaigns success. Email marketing is very similar. It all starts with your list. Building a good email list takes time. Some of the rules we live by when building an email list are:

• Itegrate the subscription into all of your forms
• Make the forms easily accessible on the site
• Make the forms fast and easy to fill out
• Define clearly what you are going to email them
• Make the email content valuable
• We have a few other tricks up our sleave but we can everything away!

It all starts with the list. Build a quality list over time and not over night. There is no get rich quick scheme when it comes to email marketing. You have to take the time to build and develop the list now to grow you business next year and every year after that! If you are not utlizing an email newsletter for your business you are missing out on sales today and in the future!

Great Conversion Rates: Start with Value

Content, Content, Content. You may have heard those words before. When it comes to email marketing there is nothing more important than the content you are going to provide in your email marketing piece. What you have to do is determine who you have the you can give away that people in your audience will find valuable. Once you determine what you can provide that people will find valuable, you then can decide what you want to sell or promote. The value proposition has to come first. Its the hook. It also keeps and email from reading like SPAM and significanlty reduces subscription termination. We find that most customers that are or have tried to utlize an email campaign did not focus enough on the value of the content when they sent out the email. They were focused on the immediate sale of their product or service. To make email marketing work you must focus on the valuable content and then add in offers and promotions. If you are ready to put our expertise in email marketing to work for you, give us a call. We're ready!